The bus driver caught in Portland reading his Kindle while driving his bus originally peaked my interest, because I read my Kindle all the time when I'm driving. I didn't see what the big deal was until he turned the page. This was a dead giveaway that the bus driver didn't have a clue how to use his Kindle. If you are going to drive and read, let the Kindle read to you with its text to speech function, then when you are done driving, you can just start reading where the text to speech voice left off. It turns the pages for you, so you can drive.
Maybe Amazon can do that for the next commercial -- How To Safely Read Your Kindle and Drive At the Same Time.