Now everyone has ink by the barrel, the power will go to those who can hold our attention.
The changes in publishing are exciting, but how do you get past the narcissism of an audience of one? The CEO of Border's stated, " “Everyone has a story to tell, pictures to share or advice to give." Yes, we want to hear other people's stories, but even more so, we want our story heard, often to the exclusion of everyone else. The paradox is we want connectivity and individuality.
Facebook quickly turns into numbing sameness. Everyone may have pictures to share and advice to give -- and most of it is bad or mediocre at best.
Places like Borders, Amazon, B&N, Apple that allow us to self-publish are cashing in on our narcissism -- post your stuff for people to buy. Maybe only 3 people will buy it, but hey, that is OK, because we publish everyone and 3 times everyone is a lot of money for us. This is vanity publishing exploded into tiny little profitable bits.
I am in the race, but not the publish everything race. I'm in the filter race. Even the filter world will be fractioned, but the filter pie is the pie I want to eat -- not the crumbs of self-publishing.